Introduction
OKX, in collaboration with Manchester City (Man City), the reigning treble winners, has unveiled the 'Unseen City Shirts' campaign—an innovative NFT project featuring redesigned commemorative football shirts. Fans worldwide can mint these exclusive digital collectibles via the OKX Web3 Marketplace, with opportunities to redeem them for limited-edition physical shirts, match tickets, and unforgettable experiences like play-on-pitch events.
Campaign Details: Collectible NFTs with Unique Rewards
1. Designs and Themes
- First Shirt: 'The Roses and the Bees' celebrates Manchester’s heritage, featuring the Lancashire Rose and Manchester Worker Bee, designed by artist Christian Jeffery.
- Second Shirt: A new design will debut on April 29, expanding the collection.
2. Minting Process
- Deadline: Fans must mint their NFTs by April 25.
- Platform: Accessible through the OKX Web3 Marketplace.
3. Rarity Levels and Prizes
Each shirt NFT is randomly assigned a rarity tier:
| Rarity Tier | Rewards |
|---|---|
| Ultra Rare | Play-on-pitch experience, match tickets + physical shirt |
| Rare | Stadium tour, hospitality ticket + physical shirt |
| Classic | Digital collectible (no physical rewards) |
👉 Explore the OKX NFT Marketplace to mint yours today!
Web3 and Fan Engagement: A Strategic Vision
Nuria Tarré, Chief Marketing & Fan Experience Officer at City Football Group, emphasizes the role of Web3 and the metaverse in revolutionizing fan interactions:
"Digital collectibles and metaverse experiences are key to our strategy, offering fans new ways to connect with the club."
This initiative aligns with a broader trend of NFTs in sports, bridging physical fandom with digital innovation.
FAQ Section
Q1: How do I participate in the campaign?
A: Download the OKX app, navigate to the Web3 Marketplace, and mint your ‘Unseen City Shirt’ NFT before April 25.
Q2: Can I trade these NFTs after minting?
A: Yes! NFTs can be traded on supported platforms, but redemption perks are tied to the original minter.
Q3: What makes this campaign unique?
A: It combines digital collectibles with real-world rewards, enhancing fan engagement through Web3 technology.
👉 Learn more about OKX’s Web3 initiatives.
Conclusion
The 'Unseen City Shirts' campaign redefines fan engagement by merging football culture with NFT utility. As OKX and Man City pioneer this space, fans gain unprecedented access to exclusive experiences—proving Web3’s potential in sports.