A Nostalgic Farewell Signals New Beginnings
Recently, Skyworth released a poignant advertisement unlike typical flashy campaigns. Instead of celebrity endorsements or high-tech visuals, it featured a humble "retirement ceremony" for TVs that had served faithfully for over 20 years. As these yellowed veterans powered down for the last time, viewers flooded the comments with emotional tributes like "tears in my eyes" and "mine still works after a decade."
Behind this wave of nostalgia lies a remarkable achievement: the 37-year-old Chinese brand has historically surpassed Sony in both sales volume and revenue—an accomplishment that reshapes industry hierarchies.
618 Dominance: Beyond Temporary Wins
Skyworth's 618 performance wasn't just strong—it was unrivaled:
- Wallpaper TV sales surged 120% YoY, claiming 9 of the top 10 spots on JD.com's art TV leaderboard.
- 100-inch TVs grew by 260%, proving Skyworth's premium market appeal.
- Three consecutive years of double-digit growth during the shopping festival.
Global Ascent: Rewriting the Rules
Per Omdia's latest data:
- Skyworth's global sales share officially overtook Sony, entering the TOP5 TV brands worldwide.
- Three Chinese brands now rank among the top five globally—a first in industry history.
- Q1 2025 marked the first quarterly market growth (+2.4%) since 2021, with Skyworth driving this recovery.
FAQ: Quick Insights
Q: How did Skyworth achieve this?
A: Through relentless R&D, like 8 years perfecting ultra-thin cooling systems for wallpaper TVs.
Q: What sets Skyworth apart technologically?
A: Proprietary solutions like AI-controlled Mini LED backlighting to reduce halo effects.
Q: Which models showcase their innovation?
A: The A6F Pro for cinephiles and A5F Pro MiniLED series outperform OLED alternatives.
Engineering Breakthroughs: The Hidden Drivers
Skyworth's success stems from "ultra-thin thermal management" and "8-year perseverance":
- Developed patented cooling tech enabling 3mm-thick wallpaper TVs.
- Iterated 51 models over 20 product lines to dominate the art TV niche.
- Led China's 100-inch LCD and wallpaper TV markets in 2024.
👉 Explore how Skyworth redefines home entertainment
Mini LED Mastery
Collaborating with BOE, Skyworth created the "Ultra Black Wide-Angle Paper Screen" featuring:
- Enhanced darkness and off-angle viewing.
- Anti-glare matte surfaces.
- AI algorithms minimizing backlight bloom.
Conclusion: Substance Over Hype
Skyworth’s journey—from CRT-era staple to global contender—proves lasting success comes from lab persistence over viral moments. As Chinese brands ascend the value chain, this milestone signals broader industry shifts ahead.
👉 See why professionals choose Skyworth's MiniLED tech
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