Manchester City Signs Landmark Shirt Sponsorship Deal with Cryptocurrency Exchange OKX

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Manchester City FC has secured a groundbreaking three-year shirt sponsorship agreement with cryptocurrency exchange OKX, valued at over £55 million. This deal solidifies the Premier League champion's position as a commercial powerhouse in global football.

Record-Breaking Revenue Potential

The Treble-winning club anticipates shattering revenue records following their unprecedented 2022-23 season success. Key highlights of the deal include:

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Commercial Growth Strategy

Chief Executive Ferran Soriano emphasized the club's organic growth approach:

"Our success stems from consistent performance - winning trophies while playing attractive football. This creates a virtuous cycle: more fans → greater commercial opportunities → increased investment capacity."

Post-Champions League victory merchandise sales reached monthly volumes in just four days, demonstrating the club's growing global appeal.

Sponsorship Portfolio Updates

Player Contract Updates

FAQ: Manchester City's OKX Partnership

Q: How long is the OKX shirt sponsorship deal?
A: Three seasons (through 2025-26).

Q: What makes this sponsorship significant?
A: At £55m+, it's among football's most valuable crypto partnerships and demonstrates City's commercial clout.

Q: Will OKX appear on women's team kits?
A: Yes, the deal covers both men's and women's sleeve sponsorships.

Q: How does this compare to City's previous training kit deal with OKX?
A: The new agreement is worth £3m more annually (£18m vs £15m).

Q: What impact did the Treble win have on commercial performance?
A: Merchandise sales saw an 80% year-over-year increase, with record post-final purchases.

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