Manchester City FC has secured a groundbreaking three-year shirt sponsorship agreement with cryptocurrency exchange OKX, valued at over £55 million. This deal solidifies the Premier League champion's position as a commercial powerhouse in global football.
Record-Breaking Revenue Potential
The Treble-winning club anticipates shattering revenue records following their unprecedented 2022-23 season success. Key highlights of the deal include:
- £18 million per season for sleeve sponsorship across men's and women's kits
- 80% merchandise sales increase compared to previous season
- Projected £700+ million annual revenue - a British football record
👉 Discover how cryptocurrency is transforming sports sponsorships
Commercial Growth Strategy
Chief Executive Ferran Soriano emphasized the club's organic growth approach:
"Our success stems from consistent performance - winning trophies while playing attractive football. This creates a virtuous cycle: more fans → greater commercial opportunities → increased investment capacity."
Post-Champions League victory merchandise sales reached monthly volumes in just four days, demonstrating the club's growing global appeal.
Sponsorship Portfolio Updates
- Training kit partnership (previously £15m/year with OKX) to be reassigned
- New training kit sponsor announcement expected soon
Player Contract Updates
- Benjamin Mendy's contract expired June 30th
- The French defender's retrial for alleged sexual offenses continues at Chester Crown Court
FAQ: Manchester City's OKX Partnership
Q: How long is the OKX shirt sponsorship deal?
A: Three seasons (through 2025-26).
Q: What makes this sponsorship significant?
A: At £55m+, it's among football's most valuable crypto partnerships and demonstrates City's commercial clout.
Q: Will OKX appear on women's team kits?
A: Yes, the deal covers both men's and women's sleeve sponsorships.
Q: How does this compare to City's previous training kit deal with OKX?
A: The new agreement is worth £3m more annually (£18m vs £15m).
Q: What impact did the Treble win have on commercial performance?
A: Merchandise sales saw an 80% year-over-year increase, with record post-final purchases.