Farokh Sarmad Tehrani, a prominent Instagram influencer in the luxury goods space, entered the NFT arena in early 2021—before the market boom—and quickly established himself by hosting Clubhouse chats with celebrities and creators during their NFT drops.
Who is Farokh?
Farokh (full name: Farokh Sarmad Tehrani) is a social media community-building expert and CEO of Goodlife Media. His agency manages one of Instagram’s largest luxury and real estate networks, boasting over 13 million followers. He transitioned his expertise into the NFT space, becoming a key influencer and community mentor, offering market insights and fostering growth.
Farokh describes himself as a digital marketer and NFT advocate on Instagram.
Beyond his social media success, Farokh is a leading voice in the NFT world, known for his community-centric approach during market downturns. With a decade of growth-hacking experience, he leverages his Instagram influence (13M+ followers) to bridge NFTs with mainstream audiences.
Farokh by the Numbers
- Twitter: 315K+ followers (@farokh)—ranked among top NFT industry profiles.
- Rug Radio: 82K+ Twitter followers (@RugRadio) and 9K+ Discord members.
NFT Collection: 1.3K+ NFTs on OpenSea (@Farokh), including:
- CryptoPunks, Bored Ape Yacht Club (BAYC), Azuki, Moonbirds, Doodles.
- Instagram: 231K+ followers (@farokh).
- Baby Farokhs NFT: A 27-photo collection minted at 0.27 ETH each, earning 64 ETH total.
- Wallet Peak: Held 101 ETH in February 2022 (farokh.eth).
- Forbes Recognition: Named among 15 Instagram Influencers to Follow in 2017.
👉 Explore top NFT collections like Farokh’s
Biography
Born on September 7, 1995, to Persian parents, Farokh studied at the University of Quebec in Montreal and now resides in Quebec, Canada. He launched his first business at 18, focusing on Instagram marketing, and later pivoted to crypto and NFTs.
"I’ve always believed in crypto but hesitated. Once I dove in, things snowballed."
His breakthrough came after hosting Clubhouse discussions with artists like Fewocious and FVCKRENDER. He bought his first NFT the next day, igniting his journey as a collector and advocate.
Farokh’s NFT Portfolio
His 1,300+ NFT collection features blue-chip projects:
| Collection | Quantity |
|--------------------------|----------|
| CryptoPunks | 1 |
| Bored Ape Yacht Club | 1 |
| Moonbirds | 2 |
| Azuki | 2 |
| Clone X | 6 |
👉 Discover how to start your NFT collection
Key Projects
1. Clubhouse Advocate
Farokh leveraged Clubhouse to unite NFT creators and collectors during the 2021 boom, hosting nightly discussions with celebrities and artists.
"Clubhouse amplifies voices—it’s why I’m addicted."
2. Goodlife Media & Communications
Founded in 2014, his agency grew into a 13M-follower Instagram network, specializing in luxury and real estate marketing.
3. Rug Radio (DAO Media Platform)
As CEO of Rug Radio, Farokh pioneered decentralized media where the community governs content. The platform features NFT/Web3 podcasts, with hosts retaining commercial rights.
Tokenomics:
- 20,000 membership NFTs minted on Ethereum.
- Holders earn $RUG tokens (1800–4500/year per NFT).
4. Baby Farokhs NFT Collection
A controversial 27-photo set of his childhood images, priced at 0.27 ETH each, netted 64 ETH.
Farokh’s Vision for NFTs
Despite his success, Farokh remains driven:
"We’ll be in art history books! Build together—it’s too hard alone."
He aims to expand the metaverse, helping artists and collectors grow their brands through social media.
FAQs
Q: How did Farokh start in NFTs?
A: After hosting Clubhouse chats, he bought his first NFT in 2021 and rapidly grew his collection.
Q: What’s Rug Radio’s purpose?
A: It’s a decentralized media DAO where the community decides content and shares revenue.
Q: Which NFTs does Farokh own?
A: Highlights include CryptoPunk #8857, BAYC #3749, and multiple Azukis.
Q: Why is Clubhouse important to him?
A: It’s a real-time platform for unfiltered NFT discussions and networking.
Q: What’s next for Farokh?
A: Expanding Web3 education and bridging NFTs to mainstream audiences.