Manchester City and OKX, a leading cryptocurrency exchange and Web3 technology company, have announced an expanded multi-year partnership designating OKX as the Club’s Official Sleeve Partner for both men’s and women’s first teams. The agreement was revealed at an exclusive event at Etihad Stadium, featuring key executives from both organizations.
Partnership Highlights
- Sleeve Branding: The OKX logo will appear on the left sleeve of all first-team playing and training kits.
- Global Fan Engagement: The collaboration leverages Web3 technology to create immersive experiences for Manchester City’s worldwide fanbase.
- Extended Reach: OKX branding will be integrated across digital and physical club assets.
Key Announcement Event
The partnership expansion was unveiled through a virtual reveal featuring player avatars, attended by:
- Ferran Soriano, CEO of City Football Group
- Haider Rafique, Global CMO of OKX
- Gaël Clichy, Manchester City legend
👉 Explore OKX’s innovative Web3 experiences
Executive Insights
Ferran Soriano emphasized the shared commitment to innovation:
"OKX and Manchester City are pioneers in their fields. This partnership will deliver cutting-edge Web3 experiences for our global fans."
Haider Rafique highlighted the partnership’s evolution:
"From our initial collaboration to this sleeve partnership, we’re deepening ties with fans through Web3. Expect groundbreaking initiatives like NFTs and metaverse integrations."
OKX and Manchester City: A Timeline
- March 2022: OKX becomes Manchester City’s Official Crypto Partner.
- July 2022: Expands to Training Kit Partnership.
- 2023: Unveils sleeve partnership with focus on Web3 fan engagement.
About OKX
OKX is a top-tier cryptocurrency exchange offering:
- Web3 Wallet: Secure access to DeFi, NFTs, and dApps.
- Proof of Reserves: Monthly audits ensuring transparency.
- Global Partnerships: Includes McLaren F1 and Tribeca Festival.
👉 Discover OKX’s crypto solutions
About Manchester City FC
- Titles: 9x Premier League champions, UEFA Champions League winners.
- Facilities: Etihad Stadium and City Football Academy in East Manchester.
- Management: Led by Pep Guardiola, one of football’s most successful managers.
FAQs
Q: How will OKX enhance fan experiences?
A: Through Web3 technologies like virtual meet-and-greets with players and NFT-based initiatives.
Q: Is OKX regulated in the UK?
A: No, OKX is not FCA-regulated; users should assess crypto risks independently.
Q: What other sports does OKX partner with?
A: OKX collaborates with McLaren F1, golfer Ian Poulter, and Olympian Scotty James.
Disclaimer
Cryptocurrency investments are volatile and may incur capital gains tax. OKX is not FCA-regulated, so UK financial protections do not apply. Past performance is not indicative of future results.