Global Web3 technology leader OKX, the Official Primary Partner of McLaren Racing, has announced an expanded collaboration for the 2024 Formula 1 season. The upgraded partnership will feature prominent OKX branding on the side pods of McLaren's MCL38 race car across all 20 Grand Prix events.
Key Upgrades to the Partnership
- Enhanced Brand Visibility: OKX logos will now appear on the car's side pod livery, complementing existing branding placements
- Design Continuity: The 2024 livery incorporates design elements from last September's "Stealth Mode" co-created by OKX and McLaren
- Season-Long Presence: The new branding will be featured throughout the entire 2024 F1 calendar
McLaren unveiled their 2024 challenger on January 16, showcasing the collaborative design that merges performance aesthetics with Web3 innovation.
👉 Discover how Web3 and elite motorsport collide
Executive Perspectives
Haider Rafique, Chief Marketing Officer at OKX:
"Being part of McLaren's 'Whatever It Takes' campaign aligns perfectly with our shared values of pushing boundaries. The integration of our Singapore-inspired design elements into this year's car demonstrates the depth of our creative partnership."
Zak Brown, CEO of McLaren Racing:
"Building on last season's success, this expanded collaboration positions OKX at the forefront of innovation in Formula 1's fast-moving ecosystem."
Why This Partnership Matters
This collaboration represents a significant convergence of:
- Cutting-edge Web3 technology
- High-performance motorsport engineering
- Global fan engagement strategies
The partnership enables both organizations to:
- Showcase technological innovation to global audiences
- Create immersive experiences for racing fans and crypto enthusiasts
- Push the boundaries of digital and physical performance branding
About the Organizations
OKX Profile
| Category | Details |
|---|---|
| Core Business | Web3 technology solutions |
| Key Offerings | Exchange services, Web3 wallet, DeFi platforms |
| Notable Partnerships | Manchester City FC, McLaren F1 Team, Tribeca Festival |
👉 Explore OKX's Web3 ecosystem
McLaren Racing Highlights
- Founded: 1963 by Bruce McLaren
- F1 Championships: 20 World Championships
- Sustainability Commitment: Net zero by 2040
- Current Series: F1, INDYCAR, Formula E, Extreme E
Frequently Asked Questions
Q: How long has OKX partnered with McLaren?
A: The partnership began in 2022 and has progressively expanded each season.
Q: Will OKX branding appear at all races?
A: Yes, the side pod branding will be present at all 20 Grand Prix events in 2024.
Q: What makes this partnership unique?
A: It combines Web3 innovation with elite motorsport, creating crossover opportunities for both fanbases.
Q: Are there fan engagement activities planned?
A: Yes, watch for exclusive Web3 experiences tied to race events throughout the season.
Q: How does this benefit OKX users?
A: Users gain access to special McLaren-themed NFTs and racing-related Web3 experiences.
Q: Where can I see the new livery?
A: Follow both OKX and McLaren's social channels for high-resolution images and videos.
Disclaimer: This content is for informational purposes only and does not constitute financial advice. Virtual asset investments involve risk, including possible loss of principal.