The McLaren Formula 1 Team, in collaboration with primary partner OKX, has unveiled a striking Riviera-inspired livery enhancement for the 2025 Monaco and Spanish Grands Prix. This design celebrates OKX’s European market launch while paying homage to McLaren’s iconic M7A race car, blending historic motorsport elegance with cutting-edge innovation.
Design & Heritage: A Nod to the M7A
- Inspiration: The livery’s clean lines reflect the sophistication of the French Riviera, mirroring the M7A’s groundbreaking 1968 design.
- Legacy: The M7A delivered McLaren’s first Formula 1 victory (driven by founder Bruce McLaren) and introduced the team’s legendary papaya livery—revolutionary for black-and-white TV broadcasts.
- Modern Twist: OKX’s "_A New Alternative_" ethos aligns with McLaren’s forward-thinking spirit, symbolizing a challenge to traditional finance and cryptocurrency norms.
Campaign Highlights
- A cinematic campaign film featuring drivers Lando Norris and Oscar Piastri, filmed in Monaco.
- The fourth collaborative campaign between McLaren and OKX, showcasing their shared commitment to fan engagement and innovation.
- Drivers will wear specially designed overalls in Monaco, echoing the livery’s theme.
👉 Discover how OKX is redefining finance
Quotes from Leadership
Louise McEwen, CMO, McLaren Racing:
“This livery honors our history while highlighting the innovative DNA that unites McLaren and OKX. Seeing these cars on track will be a thrilling moment for fans.”
Haider Rafique, CMO, OKX:
“Formula 1’s evolution mirrors our mission to rethink finance. The Riviera livery embodies the elegance and boldness both brands stand for.”
FAQs
Q: Which races will feature the new livery?
A: The Monaco and Spanish Grands Prix in 2025.
Q: What inspired the design?
A: The French Riviera’s elegance and McLaren’s 1968 M7A race car.
Q: How does OKX’s partnership enhance McLaren’s branding?
A: OKX’s focus on innovation complements McLaren’s legacy, creating dynamic campaigns for global audiences.
👉 Explore OKX’s latest innovations
Note: All hyperlinks (except OKX’s) and promotional references have been removed for compliance.
### **SEO & Content Notes**