Which Web2 Businesses Are Best Suited to Rapidly Adopt Stablecoins?

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Written by Josh Solesbury (ParaFi Investor)
Compiled by Odaily; Translated by Azuma

The stablecoin landscape has exploded over the past six months, fueled by Stripe’s acquisition of Bridge and advancements in the GENIUS Act. From CEOs of major banks to fintech product managers, key decision-makers increasingly highlight the benefits of stablecoins—instant payments, ultra-low transaction costs, global accessibility, and programmability.

While the "why" behind stablecoins is clear, the "how" of integration remains complex. This guide explores four business models primed for stablecoin adoption, detailing implementation roadmaps and architectural blueprints.


Consumer Fintech Banking

For digital banks targeting consumers (To C), stablecoins enhance user scale and revenue per user (ARPU) by enabling low-cost, instant cross-border remittances. Compared to traditional services like Western Union, stablecoin transfers are:

Use Cases:

Architecture:

  1. Integrate wallet providers (e.g., Fireblocks) to bridge banking systems with blockchain rails.
  2. Partner with fiat on-ramps (e.g., Africa’s Gold Card) for local currency conversions.

👉 How Revolut and Robinhood Are Leading the Charge


Commercial Banking & B2B Services

Stablecoins solve critical pain points for businesses in emerging markets:

Implementation:


Payroll Providers

Stablecoins streamline payroll for employers in high-inflation regions:

Steps to Integrate:

  1. Connect U.S. fiat ramps (e.g., Bridge) to corporate accounts.
  2. Enable instant stablecoin payouts via Visa-supported cards (e.g., Rain).

Card Issuers

Stablecoins disrupt traditional card issuance by:

Example: Rain’s stablecoin-powered cards in Colombia, Mexico, and Bolivia.


FAQ

Q: Are stablecoins legally compliant?

A: Yes, frameworks like the GENIUS Act are paving the way for regulated adoption.

Q: How do businesses convert stablecoins to local currency?

A: Partner with fiat off-ramps or embedded finance platforms (e.g., Lemon).

Q: What’s the ROI for integrating stablecoins?

A: Businesses report cost savings up to 70% and new revenue streams from expanded markets.


Final Thoughts: Stablecoins are no longer theoretical—they’re a practical tool driving financial innovation. Early adopters will gain a competitive edge in cost efficiency, revenue growth, and global scalability.

👉 Explore Stablecoin Solutions Today