Cryptocurrency exchange OKX has expanded its partnership with Premier League champions Manchester City, becoming the club's official training kit partner for both men's and women's teams. This strategic collaboration marks another milestone in the growing relationship between crypto platforms and elite sports organizations.
Partnership Details and Brand Integration
Under this multi-year agreement:
- OKX branding will appear on all Manchester City training kits
- The partnership covers both men's and women's first-team squads
- Special mural artworks featuring star players will decorate Manchester
- OKX becomes presenting partner for City's global Trophy Tour
Haider Rafique, Global CMO at OKX, emphasized the shared values between the organizations:
"This partnership allows us to connect Manchester City's training excellence with our trading community's development. We're committed to educating newcomers about crypto while helping experienced traders sharpen their skills."
Strategic Sports Marketing in Crypto
This deal continues OKX's aggressive sports marketing strategy:
- Became Manchester City's official crypto exchange partner in March 2022
- Signed McLaren Racing as primary sponsor in Formula 1
- Follows other crypto-sports collaborations across global football
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Crypto and Football: A Growing Synergy
The sports industry continues embracing cryptocurrency partnerships despite market fluctuations:
| Partnership | Details |
|---|---|
| Binance × Cristiano Ronaldo | Multi-year NFT collaboration |
| São Paulo FC | Accepts crypto for match tickets |
| Phemex × Kevin De Bruyne | Brand ambassador deal |
| Crypto.com × FIFA | Official World Cup cryptocurrency sponsor |
Future Outlook for Crypto in Sports
This partnership demonstrates:
- Continued institutional confidence in crypto despite bear markets
- Football clubs recognizing crypto exchanges as premium partners
- Growing mainstream acceptance of blockchain technology
- Innovative ways to engage global fanbases
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Frequently Asked Questions
Why do crypto companies partner with football clubs?
Football provides unparalleled global reach and fan engagement opportunities, helping crypto platforms establish trust and brand recognition.
How long is OKX's partnership with Manchester City?
While exact terms aren't disclosed, this is described as a multi-year agreement extending their existing partnership.
What benefits does Manchester City gain from this deal?
The club accesses OKX's technological expertise, global audience, and innovative marketing approaches while securing significant sponsorship revenue.
Are other Premier League clubs working with crypto companies?
Yes, several top clubs have formed similar partnerships, though Manchester City's multi-faceted OKX collaboration stands out for its depth.
Will OKX branding appear on matchday kits?
Currently, the partnership only covers training kits, not the famous sky-blue matchday jerseys.
How does this benefit OKX users?
The partnership funds educational initiatives and trading tools development while enhancing OKX's brand prestige.