The cryptocurrency market has witnessed remarkable growth, with BTC surpassing $20,000 on December 16, 2020, and breaking through $40,000 in early 2021. This rapid price surge marked a long-awaited "window of opportunity" for the digital asset industry after three years of anticipation.
On February 2, OKEx officially adopted the Chinese name Ouyi, signaling its commitment to global blockchain industry expansion. The rebranding aims to empower one billion people worldwide to own digital assets. Born during the early days of cryptocurrencies, OKEx has grown alongside the industry. The introduction of "Ouyi" fills a gap in Chinese-language branding for OKEx's promotional channels.
👉 Discover how Ouyi OKEx is transforming digital asset trading
Enhanced Brand Identity: Respecting Individual Value
Ouyi OKEx's new Chinese name aligns with its global influence while strengthening its presence in Chinese markets. The name "Ouyi" derives from the phonetic translation of "OKEx's" initial "O," preserving brand continuity. The character "Yi" (易) emphasizes trading—the core of Ouyi OKEx's services—while reflecting its vision to become a leading digital asset platform.
Historically, "OKEx" was often shortened to "OK," leading to diluted search results and inconsistent branding. The adoption of "Ouyi" standardizes visual and textual branding, reinforcing its market positioning.
Product Innovations Accompanying the Rebrand
Following the rebrand, Ouyi OKEx continues to prioritize product excellence. Key developments include:
- Unified Account System: Simplifies cross-product trading (spot, margin, futures, options) without fund transfers, enhancing capital efficiency.
- Real-Time Settlements: Implemented for multiple perpetual, futures, and options contracts.
- OKExChain Mainnet Launch: Supports DeFi projects with OKEx Swap and Farm pools, fostering decentralized financial infrastructure.
👉 Explore Ouyi OKEx's cutting-edge trading solutions
Frequently Asked Questions (FAQ)
Q1: Why did OKEx adopt the name "Ouyi"?
A1: To strengthen its Chinese market presence and unify global branding under a memorable, culturally resonant name.
Q2: What is the Unified Account System?
A2: A revolutionary feature allowing seamless trading across all products (spot, futures, etc.) within a single account.
Q3: How does OKExChain support DeFi?
A3: It enables projects to create Farm pools and vote for whitelisting, offering dual rewards in project tokens and OKT.
Conclusion
With the rebrand to "Ouyi," OKEx has streamlined its business lines and is poised to launch further innovations. The dual-brand strategy ("OKEx" and "Ouyi") maximizes global synergy, advancing its mission to serve billions in the digital asset space.