Ballet, a U.S.-based company offering secure and user-friendly cold storage solutions, has partnered with Changelly since 2020 to enable in-app cryptocurrency swaps directly within its mobile companion application. By integrating Changelly's Crypto Exchange API, Ballet users gain access to thousands of trading pairs in a secure, non-custodial environment.
Key Achievements from the Collaboration
Over the past five years, this partnership has delivered measurable success:
- 2x growth in transaction volume within the Ballet app.
- 21% increase in monthly active users (MAU).
- 166% rise in average order value (AOV).
Today, Changelly supports 40% of all swap activities in the app, reflecting its reliability and user trust.
Streamlined In-Wallet Swaps Drive Business Growth
By simplifying the exchange process via Changelly’s API, Ballet enhanced its:
- Revenue streams.
- User retention metrics.
- Competitive edge as a market-leading cold storage solution with built-in trading utility—without compromising security or self-custody principles.
2x Increase in Completed Transactions
Post-integration, Ballet observed a 100% surge in transactions, signaling higher user engagement and willingness to trade within the app. This shift eliminates the need for transfers to centralized exchanges, bridging asset storage and utility seamlessly.
"Changelly’s support for thousands of trading pairs meets most Ballet users’ needs. Its fast, stable service—backed by a compliant team—ensures secure transactions."
—Bobby Lee, CEO of Ballet
166% Higher Average Order Value (AOV)
Early-stage trust in the integrated swap feature drove a 166% AOV boost. Though growth stabilized later, sustained high AOV indicates enduring user confidence in direct app-based trading.
Changelly Powers 40% of Ballet’s Swaps
With 10 out of every 40 swaps executed via Changelly’s API, users consistently choose it for:
- Low latency.
- Competitive pricing.
- Regulatory transparency.
"Ballet’s unique cold storage solutions align perfectly with our seamless in-app swaps. Our shared growth proves self-custody and active engagement can coexist."
—Zifa Mae, Product Lead at Changelly
From Cold Storage to Active Utility
This collaboration demonstrates that security and usability aren’t mutually exclusive. Ballet’s hardware-backed model combined with Changelly’s infrastructure lets users effortlessly toggle between long-term storage and on-demand trading.
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Designed for Trust, Built to Last
Since 2020, Changelly’s API has evolved from a feature to a core component of Ballet’s UX, delivering:
- Reduced user churn.
- Global scalability.
- Higher product engagement.
"Changelly’s smooth swap services cater to global users’ needs."
—Bobby Lee, CEO of Ballet
As crypto matures, tools like Ballet and Changelly set the standard for secure, user-centric design through long-term partnerships.
FAQs
Q: How does Changelly’s API enhance Ballet’s offerings?
A: It enables secure, in-app swaps without sacrificing custody control, boosting user engagement and revenue.
Q: What metrics improved post-Changelly integration?
A: Transaction volume (2x), MAU (21%), and AOV (166%) saw significant growth.
Q: Why do users prefer Changelly for swaps?
A: Speed, competitive rates, and regulatory compliance drive trust.