A Tribute to Legacy and Innovation
By Haider Rafique, OKX CMO
In 1968, McLaren’s M7A car revolutionized Formula 1 with its iconic papaya livery and maiden victory—a triumph fueled by "old money" sponsorships that defined an era. Fast-forward to 2025, and a new chapter unfolds: OKX, representing the rise of "new money," partners with McLaren to debut the Riviera livery, blending heritage with cutting-edge innovation.
The Riviera Livery: Where History Meets Future
This design pays homage to Bruce McLaren’s legacy (honoring his June 2, 1970, passing) while symbolizing F1’s evolution—from tradition-steeped roots to decentralized possibilities. Key highlights:
- Inspiration: The 1960s Riviera era’s elegance meets McLaren’s racing DNA.
- Transformation: A visual metaphor for shifting from legacy systems to Web3-driven progress.
- Monaco Grand Prix Debut: Catch the MCL39 cars in action at the 2025 Monaco GP, adorned in this bold new aesthetic.
👉 Watch the Riviera livery reveal video
Beyond the Cars: A Full-Scale Collaboration
The partnership extends to:
- Exclusive Race Suits: Lando Norris and Oscar Piastri will wear OKX-branded gear during Monaco GP weekend.
- Digital Energy Meets Racing Spirit: OKX’s tech-forward ethos aligns with McLaren’s pursuit of excellence.
Old Money vs. New Money: Redefining F1’s Landscape
Formula 1’s early days thrived on aristocratic patronage. Today, OKX and McLaren celebrate that legacy while championing accessibility:
- Old Money: Built F1’s cultural foundation.
- New Money: Drives inclusivity and innovation, mirroring crypto’s democratizing force.
Why This Matters
The Riviera livery isn’t just paint—it’s a statement:
- Celebration: Honoring Bruce McLaren’s pioneering spirit.
- Innovation: Bridging motorsport’s past and digital future.
- Commitment: OKX and McLaren’s shared vision for transformative partnerships.
FAQs
What’s the significance of the Riviera livery?
It merges McLaren’s 1960s heritage with OKX’s forward-thinking ethos, symbolizing F1’s evolution from traditional sponsorships to tech-driven alliances.
Where can I see the Riviera livery in action?
The livery debuts at the 2025 Monaco Grand Prix, with McLaren’s MCL39 cars showcasing the design.
How does OKX’s partnership with McLaren reflect "new money" in F1?
Unlike traditional sponsors, OKX represents blockchain’s disruptive potential—aligning with McLaren’s push for innovation beyond the track.
👉 Explore OKX’s global crypto initiatives
Conclusion: Racing Toward Tomorrow
The Riviera livery encapsulates a pivotal moment: respect for history, excitement for the future, and the unrelenting speed of progress. As OKX and McLaren take on Monaco, we invite you to witness this fusion of elegance and innovation—a testament to what happens when legacy meets decentralized ambition.
"Tradition doesn’t have to be static. It can evolve, beautifully."
— Haider Rafique, OKX CMO
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