McLaren Racing and blockchain partner OKX have debuted a stunning Riviera-themed livery for the MCL39, launching at the Monaco Grand Prix and continuing through the Spanish Grand Prix. This bespoke design merges 1960s motorsport heritage with contemporary digital artistry, celebrating McLaren’s legacy while embracing the future of Formula 1.
Design Inspiration: Bridging Past and Future
The livery wraps the cars of Lando Norris and Oscar Piastri, drawing inspiration from:
- The McLaren M7A, which secured the team’s first F1 victory in 1968.
- The legacy of founder Bruce McLaren, commemorating the anniversary of his passing (2 June 1970).
The design balances nostalgic elegance with a forward-looking aesthetic, reflecting OKX’s role in modernizing digital finance.
👉 Explore McLaren and OKX’s innovative partnership
OKX’s Milestone: A Regulated Future
The livery reveal coincides with OKX’s landmark achievement as the first crypto exchange to secure a MiCA licence in Europe. This milestone highlights:
- Regulatory leadership in digital finance.
- A symbolic bridge between traditional motorsport prestige and decentralized financial innovation.
Partnership Highlights
This collaboration marks the fourth custom livery under the OKX-McLaren alliance, showcasing:
- Shared values of innovation and boundary-pushing design.
- Evolving synergies between motorsport, technology, and global commerce.
Fans in Monaco will see Norris and Piastri in exclusive OKX-branded race suits, emblazoned with the campaign slogan “A New Alternative.”
A Narrative of Timeless Glamour and Modern Finance
The Riviera livery weaves together:
- Monte Carlo’s historic glamour.
- The rapid evolution of decentralized finance.
By uniting legacy and progress, McLaren and OKX redefine Formula 1’s identity—honoring its roots while accelerating into a digital future.
FAQs
Q: Why did McLaren choose a Riviera theme for Monaco?
A: The design pays homage to the 1960s golden era of F1 and Bruce McLaren’s legacy, aligning with Monaco’s timeless prestige.
Q: What does OKX’s MiCA licence signify?
A: It positions OKX as a regulated leader in European crypto markets, merging financial innovation with motorsport tradition.
Q: How many custom liveries has OKX created with McLaren?
A: This is the fourth bespoke livery, reflecting their ongoing commitment to creative and technological collaboration.
👉 Discover more about OKX’s role in F1
### Keywords:
- Monaco Grand Prix
- McLaren livery
- OKX partnership
- Riviera design
- Formula 1 heritage
- MiCA licence
- Lando Norris